For decades, Toughees by Bata stood as a symbol of quality and trust in Kenyan school shoes. But when Umoja entered the scene with their Shupavu line, things got complicated; and ended up in court.

This wasn’t just about footwear. It was about brand identity, reputation, and how businesses protect what they’ve built.

It was a big lesson for IP strategies in competitive markets.

Whether you’re building a brand, launching a product, or entering a new market, the big question remains:

Are you protecting more than just your name?

Have questions about trademarks, copyrights, designs or IP enforcement? Reach out to us!  

Let us help you turn your ideas into protected assets.