Fuad Fayez

Fuad Fayez is a senior legal counsel with more than 25 years of experience in intellectual property, commercial and corporate law, civil litigation and dispute resolution. He advises international clients on IP, commercial and cross-border legal matters in the United Arab Emirates and the Hashemite Kingdom of Jordan.

Fuad has practised in Dubai since 2016, where he manages a portfolio of multinational and regional clients. His work includes litigation before the UAE courts in civil, commercial, labour and IP matters, as well as drafting and reviewing commercial contracts, settlement agreements and internal corporate policies. He played a key role in a landmark case that resulted in the first-ever cancellation of a commercial agency in the UAE. He also successfully represented the owner of a well-known trademark against one of the largest real-estate developers in the UAE and the GCC, and the court ordered the developer to remove the infringing mark from its trade name, signage and website. Both cases were widely reported in the UAE press.

In Jordan, Fuad began his legal career in 2000 at the law office of Advocate Ahmad Abu Arqoub, working on matters for clients including Royal Jordanian Airlines, Aqaba Ports Corporation, Jordan Industrial Development Bank and Jordan Hejaz Railway. In 2004, he founded his own practice in Amman, and he continues to practise law in Jordan alongside his work in the UAE. He has acted as legal counsel to a number of major international companies and brands, including CASIO (Japan), Panasonic Corporation (Japan), HAGER Electro GmbH (Germany), Reemtsma Cigarettenfabriken GmbH (Germany), Legrand France (France), Legrand Electric Ltd (United Kingdom), Novar ED&S Ltd (United Kingdom), Eaton Corporation (USA) and Abercrombie & Fitch (USA). He led IP protection and anti-counterfeiting programmes for these companies, working closely with Jordan Customs, the Jordan Standards and Metrology Organization and the Public Security Directorate. He has also represented his clients before the competent courts and advised them on their dealings with agents and distributors across the region.

Fuad has written several research papers and publications on parallel imports under the UAE Commercial Agencies Law, trademark non-use and licensing in the UAE, and the protection of well-known trademarks. He regularly participates in international IP forums, including the INTA Annual Meeting and INTA’s Middle East conferences, IP Confex and the IPBA Dubai Regional Conference. In June 2026, he received the Golden Lion Recognition of Merit at the Gran Premio Internazionale di Venezia for his distinguished contribution to the legal profession.

Fuad holds a Bachelor’s degree in Law from Beirut Arab University and is licensed to practise in Dubai by the Legal Affairs Department of the Government of Dubai. He is also a member of the Jordan Bar Association and the Arab Society for Intellectual Property, and he works in Arabic and English.