On Thursday we will talk about the new frontiers of industrial design and the impact of digitization! It will be a nice opportunity for discussion as part of the IP Week organized by the Commissione IP e Antitrust Ordine Avvocati Milano – Milan Bar Council hashtagdesign hashtagmarketing hashtagipweek
📍 Thursday 13 November, 2.00 pm – Ambrosoli Library, Palace of Justice, Milan
Light Talk – “Industrial design between aesthetic innovation and marketing strategies: legislative news and jurisprudential developments”
How is the world of design evolving between creativity, legal protection and market strategies?
A discussion between experts to explore the new frontiers of industrial design, from repair clauses to digital design, up to the relationship with copyright.
🔹 Moderator: Simona Cazzaniga
🔸 Speakers:
Paolo Lazzarino – Design and furniture
Giovanni Francesco Casucci – Repair clause
Francesco Chrisam – Digital Design
Maria Francesca Guardamagna – Design and copyright (cumulation of protections)
🎓 Guest: Prof. Francesco Zurlo, Politecnico di Milano – School of Design
💡 An afternoon dedicated to the encounter between aesthetics, innovation and law, to reflect on how Italian design can continue to stand out in the world.