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On Thursday we will talk about the new frontiers of industrial design and the impact of digitization! It will be a nice opportunity for discussion as part of the IP Week organized by the Commissione IP e Antitrust Ordine Avvocati MilanoMilan Bar Council hashtagdesign hashtagmarketing hashtagipweek

๐ŸŽ™๏ธ IP Week
๐Ÿ“ Thursday 13 November, 2.00 pm โ€“ Ambrosoli Library, Palace of Justice, Milan
Light Talk โ€“ “Industrial design between aesthetic innovation and marketing strategies: legislative news and jurisprudential developments”
How is the world of design evolving between creativity, legal protection and market strategies?

A discussion between experts to explore the new frontiers of industrial design, from repair clauses to digital design, up to the relationship with copyright.
๐Ÿ”น Moderator: Simona Cazzaniga
๐Ÿ”ธ Speakers:
Paolo Lazzarino โ€“ Design and furniture
Giovanni Francesco Casucci โ€“ Repair clause
Francesco Chrisam โ€“ Digital Design
Maria Francesca Guardamagna โ€“ Design and copyright (cumulation of protections)
๐ŸŽ“ Guest: Prof. Francesco Zurlo, Politecnico di Milano โ€“ School of Design

๐Ÿ’ก An afternoon dedicated to the encounter between aesthetics, innovation and law, to reflect on how Italian design can continue to stand out in the world.

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